Brand Pillars Study
Brand Pillars Study
€560
After determining your brand benefits and level of importance, rate the features and benefits to determine those that connect most strongly with your market’s emotions. These are typically what we should use as pillars of your brand.
The highest ratings are typically the strongest pillars to use for your brand. Xsite team will carefully evaluate all rated benefits and decide to include a few functional benefits if needed. Then we list them in a table similar to the one below, determining which of these are the strongest, recording them below, and thinking of these as your “brand pillars.”
Pillars will guide us as we work toward defining the experience your brand should deliver. To be confident in your brand pillars, we test them in each of your customer segments.
Study Benefits:
Learn Features and Benefits Ratings
Learn Features and Benefits Evaluation
Learn a Single “level of importance” for each Feature
Learn a Single “level of importance” for each Benefit
Learn Features and Benefits Most Strongly with Emotions
Study Includes:
Single Brand Study
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