Brand Foundation Study

Since a brand creates an experience, you can brand almost anything – a concept, an action, a product, a service or a company. The first step in defining your brand strategy is to define the type of brand you’re building: an individual product or service brand, a company brand, a family brand or an idea brand.

Xsite team will align your brand with the high-level method in which your brand delivers value to the marketplace, and identify the theme for your brand – for example, whether it’s innovative, creative, cool, authoritative, essential, supportive, friendly, warm, caring, kind, gentle, matter-of-fact, competitive, aggressive, comforting or blunt.

Study Benefits:

Learn the Brand Type to Use
Learn the Primary Value Proposition
Learn the Secondary Value Proposition
Learn the Brand Themes to Explore

Study Includes:

Single Brand Study