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Work Inquiries
Ph: +357.24.623.208
Work Inquiries
Ph: +357.24.623.208
In stock

Brand Personality Study


Adding human personality traits to your brand will help crystallise the experience you want to deliver. You’ll be able to use them as a check and balance mechanism for your campaign creative and messaging, to create a memorable experience. Human personality traits are a powerful element that can help you win the mindshare you want to own.

Xsite team will review your brand pillars, your brand means, and any potential brand themes you want to explore thinking about your brand as if it were a person. Identify five human traits that describe the way you want the market to view your brand. These traits make up your “brand personality” and they should be consistent with your value proposition, the emotional benefits of your brand, and the three things your brand means (all of which should be tightly aligned).

Study Benefits:

Learn High-Level Personality Category
Learn Values of your Brand
Learn Strengths of your Brand
Learn Unique Attributes of your Brand
Learn the 5 Human Traits of your Brand

Study Includes:

Single Brand Study



» Action-1: Define the High-Level Personality Category
» Action-2: Identifying Five Values of your Brand
» Action-3: Identifying Five Strengths of your Brand
» Action-4: Identifying Unique Attributes of your Brand
» Action-5: Identifying Five Human Trait of your Brand




1 Week



The delivery takes 1 Week (per brand personality study). The final deliverable is about 15+ pages long, smartly structured, creatively designed, visually appealing PDF document ready for presentation to stakeholders, partners, colleagues, associates, or team members. After completing the study document will be sent to your email as well as be available for download from your user account at


In order to purchase a Brand Personality Study, you first need to complete your Brand Meaning Strategy and Brand Foundation Study.


For more information and/or additional questions please visit our Case Studies page, get in touch by email at or a phone +35799891101, or by using a contact form on our get in touch page.



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