Channel Pricing Conflict Plan
Channel Pricing Conflict Plan
€360
If you have multiple channels, it’s a good idea to carefully map out the price for each step in your channel and include a fair profit for each type of partner. Then compare the price that the end-user will pay; if a customer can buy from one channel at a lower price than from another, your partners will rightfully have concerns. Pricing conflict is common, and it can jeopardise your entire distribution strategy, so do your best to map out the price at each step and develop the best solution possible.
Each company in your channel needs to earn an acceptable profit margin in order to continue participating in the channel. You sell to another company and they need to mark up your price; the more steps in the process, the more the product is marked up, and the more the end-user will pay. Xsite team will outline potential challenges and solutions to your distribution channel.
Study Benefits:
Learn Channel Market Penetration Method
Learn Potential Challenges to Your Distribution Channel
Learn Potential Solutions to Your Distribution Channel
Study Includes:
Single Channel Pricing Conflict Plan
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