Kefi Flavours
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Business Industry
Tobacco Industry
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Product Type
Consumer Products
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Brand Name
Kefi Flavours
Launching a new product line from a new brand to the new market
Kefi Flavours is a tobacco manufacturing company that has recently moved to Cyprus pursuing the intention to manufacture and launch a brand new product line to be distributed in the European market. Lack of knowledge in marketing combined with the presence of ambitions in business made up the essence of our synergy. Initially having limited to the package design only clients subsequently followed our advice allowing us to connect with the challenge directly.
Mission 1 - Define Positioning & Brand Strategy
0%Mission 2 - Develop a Visual Identity Guidelines
0%Mission 3 - A Complete Product Design
0%Mission 4 - Traditional Marketing Materials
0%Mission 5 - Digital Marketing Materials
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X-Brand
X-Identity
X-Product
X-Prints
X-Website
The first mission was to resurrect the brand starting with interviewing the founder and CEO of the company; the next phase was to outline the brand character by defining its purpose, vision, mission and want by extracting insight from the information provided on the interview; the final step was to translate the brand character into the required brand personality by choosing its values, interests, strengths, attributes, archetype and uniqueness statement.
Solution 1.1 - Founders Interview
Solution 1.2 - Brand Character
Solution 1.3 - Brand Personality
Cover Page
Cover Page
CEO Interview
CEO Interview
Brand Purpose
Brand Purpose
Vision Statement
Vision Statement
Mission Statement
Mission Statement
Brand Want
Brand Want
Brand Values
Brand Values
Brand Strength
Brand Strength
Brand Archetype
Brand Archetype
Uniqueness Statement
Uniqueness Statement
X-Brand
X-Identity
X-Product
X-Prints
X-Website
The second mission was to develop a visual identity system starting with identifying a concept that conveys the brand message, it was an enduring procedure that had successfully ended up with the clear-cut concept; the second phase was all about finding correct typography, colours and “K” silhouette mix and match creative play; the last phase was to design corporate identity items: Business Cards, Letterheads, Envelopes.
Solution 2.1 - Finding the Concept
Solution 2.2 - Identity System Design
Solution 2.3 - Corporate Identity Design
Tasting p2
Tasting p2
Tasting p1
Tasting p1
Exploring p1
Exploring p1
Exploring p2
Exploring p2
Exploring p3
Exploring p3
Logo Sketch
Logo Sketch
Logo Illustration
Logo Illustration
Logo Fill
Logo Fill
B/W Outline vs Volume Test
B/W Outline vs Volume Test
Confirming Emblem
Confirming Emblem
Confirming Typography
Confirming Typography
Confirming Colours
Confirming Colours
Final Logo v1
Final Logo v1
Final Logo v2
Final Logo v2
Final Logo v2
Final Logo v2
Identity p1
Identity p1
Identity p2
Identity p2
X-Brand
X-Identity
X-Product
X-Prints
X-Website
The third mission was to design a product line; It was a specially challenging case the authorities banned the use of fruit names and images in the design; Experimenting with different ideas we have ended up creating our own unique names-code-system; Which in the process served to be used as mini logos of the individual product; In the next step we have prepared three different package design (250gr, 500gr, 100gr); Finally we have moved to the actual labelling and designing.
Solution 3.1 - Product Naming
Solution 3.2 - Product Line Logos
Solution 3.3 - Product Labeling Design
Solution 3.4 - Product Packaging Design
Naming (1)
Naming (1)
Naming (2)
Naming (2)
Classic Product Line 24 Flavour Name Logos
Classic Product Line 24 Flavour Name Logos
Kefi Flavours Packing Design
Kefi Flavours Packing Design
F01-Apple
F01-Apple
F02_Double_Apple
F02_Double_Apple
F03_Blueberry
F03_Blueberry
F04_Lemon
F04_Lemon
F05_Orange
F05_Orange
F06_Grape
F06_Grape
F07_Peach
F07_Peach
F08_Passion_Fruit
F08_Passion_Fruit
F09_Mango
F09_Mango
F10_Raspberry
F10_Raspberry
F11_Pineapple
F11_Pineapple
F12_Watermelon
F12_Watermelon
F13_Melon
F13_Melon
F14_Kiwi
F14_Kiwi
F15_Apricot
F15_Apricot
F16_Mint
F16_Mint
F17_Strawberry
F17_Strawberry
F18_Banana
F18_Banana
F19_Cherry
F19_Cherry
F20_Acai
F20_Acai
F21_Coconut
F21_Coconut
F22_Pomegranate
F22_Pomegranate
F23_Guava
F23_Guava
F24_Mix
F24_Mix
Product Design Preview (1)
Product Design Preview (1)
Product Design Preview (2)
Product Design Preview (2)
Product Design Preview (3)
Product Design Preview (3)
X-Brand
X-Identity
X-Product
X-Prints
X-Website
The fourth mission was to develop various marketing materials for the exhibition in Germany. The main challenge was to communicate the brand message to the selected target audience through design and materials. The main item on fire was the brochure; Apart from it we have designed a few outdoor banners and billboards and a set of promotional freebies including the bracelets and T-Shirts.
Solution 4.1 - Brand Communication Strategy
Solution 4.2 - Product Catalogue Design
Solution 4.3 - Outdoor Promotional Items
Kefi_Case_Brochure_Screen_1
Kefi_Case_Brochure_Screen_1
Kefi_Case_Brochure_Screen_2
Kefi_Case_Brochure_Screen_2
Kefi_Case_Brochure_Screen_3
Kefi_Case_Brochure_Screen_3
Kefi_Case_Brochure_Screen_4
Kefi_Case_Brochure_Screen_4
Kefi_Case_Brochure_Screen_5
Kefi_Case_Brochure_Screen_5
Kefi_Case_Brochure_Screen_6
Kefi_Case_Brochure_Screen_6
Kefi_Case_Brochure_Screen_7
Kefi_Case_Brochure_Screen_7
Kefi_Case_Brochure_Screen_8
Kefi_Case_Brochure_Screen_8
Kefi_Case_Brochure_Screen_9
Kefi_Case_Brochure_Screen_9
Kefi_Case_Outdoor_Screen_1
Kefi_Case_Outdoor_Screen_1
Kefi_Case_Outdoor_Screen_4
Kefi_Case_Outdoor_Screen_4
Kefi_Case_Outdoor_Screen_3
Kefi_Case_Outdoor_Screen_3
Kefi_Case_Outdoor_Screen_2
Kefi_Case_Outdoor_Screen_2
X-Brand
X-Identity
X-Product
X-Prints
X-Website
Finally, the fifths and last mission were to build a single page website for distributors. Starting with a design of a new structure we moved to website content; then have implemented the features and development of the pages; lastly, the website was cross-device and cross-browser optimised and connected to various analytics platforms including google.
Solution 5.1 - Website Structure Development
Solution 5.2 - Website Content Design
Solution 5.3 - Website Features Development
Solution 5.4 - Website Analytics & Optimisation
"Thank you xsite for a passionate approach, professional project management and transparency.
– Mr. Nassim Gabris
Our purpose is to give you the best natural taste you would expect from Premium Grade Tobacco by the many flavours KEFIi has to offer. We aim to design flavours that make people happy. We want to renovate the process of producing Tobacco products to a fundamentally new level. Kefi Method. Our mission is to provide consumers around the world with premium grade tobacco of delicious & unique flavours of different cultures. Kefi is unique. When it comes to our flavours our knowledge is encyclopaedic. We use all the key chemical compounds needed to give you the most superb tasting.
Project working
budget in euro
Project length
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Objectives
completed
Working hours
were spent
The project
team
Project Management
Account Manager
Project Manager
Web Development
Web Developer
Art Direction
Art Director
Creative Director
Creative Design
Graphic Designer
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