The difficulty of a challenge was nearly next to impossible. We took this ultra hard project mostly because we wanted to figure out how well we can function in extreme conditions; The client has accepted the challenge with us; The company was established for years but haven’t had any marketing in it’s entire existence, not speaking of branding, so the major challenge was to complete 4 weeks amount of work in 2 weeks starting from Brand Strategy to understand how it has to look; Moving next to the actual design of a look; Ending up with combining all together in a nice, extraordinary and outstanding online presence to convey wisdom of year together with the character of modern era.
We started off the process by presenting various concepts trying to understand clients tastes on the go; Out of nowhere beginning with empty abstracts we have surprisingly fast stumble upon “The Tiger”, the concept of which greatly describes the philosophy of behind the business; A flat, concise and minimal style of a tiger perfectly conveyed company owned values; Once the symbol was nailed down, we jumped into the typography, colour and the final logo combination; Astonishingly fast we have completed and deliver the logo in less than three day instantly afterwards switching to business cards, letterhead and other required corporate identity items.
Gathering insights
Gathering insights
Presenting First Concept
Presenting First Concept
Presenting Second Concept
Presenting Second Concept
Presenting Third Concept
Presenting Third Concept
Presenting Final Concept
Presenting Final Concept
Confirming typography
Confirming typography
Confirming colours
Confirming colours
Confirming emblem
Confirming emblem
Defelo_Case-Identity_Screen_9
Experimenting with positioning
Final logo design
Final logo design
Business Cards Sample One
Business Cards Sample One
Business Cards Sample Two
Business Cards Sample Two
Once identity was established we have explored and found perfectly matching WordPress Theme that was customised and redeveloped to technically and aesthetically match the visual identity and required features of the website; The next was to study, filter, change and organise the information so it a coherent logical structure; Afterwards: we have designed the structure; added primary and secondary pages filling-up the pages with graphics, illustrations and texts; Lastly we have implemented the features, lightly optimised the webpage for a cross-device and cross-browser.
– Mr. Andreas Antzoulis
Defelo is a family owned Real estate company that provides investment properties for sale, real estate consulting and property management services. We personally invest in strategic properties around the globe with the aim of creating income first and growth second. Growth to us is a byproduct of making the correct choices on market timing and location. We want to help you build a better future. Our mission at Defelo is to help you establish and maintain your own real estate portfolio. We believe real estate can be your window into sustaining you and your family’s ideal lifestyle for generations to come. We are here to guide you in making the right decisions. Through our property portfolios and our associates we aim to offer tailor-made advice to our clients helping them make the right choice on how, what, when and why to buy a property.
Marketing automation
Creative talents
Project resources
Creative tools
Project collaboration
Project Management
Account Manager
Project Manager
Web Development
Web Developer
Art Direction
Art Director
Creative Director
Creative Design
Graphic Designer
We’re a team of creatives who are xsited to help you build your next online business with convenience and efficiency. We are best at handling difficult situations with ease, don’t hesitate to contact us, xxx.