Website Display Style Plan
Website Display Style Plan
€650
When you’ve defined your website structure, the next task is to write the copy, list your style requirements and develop any other materials needed for the site.
A style guide will help your website writer use a tone and voice that supports your positioning and brand strategy. Your brand personality traits, promise, and experience should drive the tone of the copy – whether it’s professional, friendly, insightful, authoritative, warm, intelligent, technical or humorous.
The rest of your brand strategy will guide you on details like the use of first-, second- or third-person voice, use of contractions, formality when referring to people, sentence structure and length, and the use of company and industry terminology.
Study Benefits:
Learn the Main Audience Groups for Your Site
Learn the Attitude (Tone) you want to Convey
Learn the Writing Voice to Be Used
Learn the Terminology of Consistent Use
Learn a Visitor Behaviours and Solutions
Learn a Website Writing Instructions
Study Includes:
Single Website Display Style Plan
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