Quantitative Market Research Bundle
€260 – €450
A good positioning strategy requires a careful evaluation of market research. The first step is to evaluate the total market size and opportunity. Market data (including industry reports, external market data, and your own experience with the market) will help you outline the total number of potential customers in the market as well as the total potential sales in the market.
The next step is to outline the market characteristics to determine whether your market is growing, stable or contracting, and what external factors or trends are influencing your market.
An analysis of the market lifecycle stage – introductory, growth, maturity, or decline – will help you determine the best positioning approach: Do you need to educate your market? Focus on the value of your offering? Position your features and benefits against your main competitors? Compete on price? Or re-segment your market?
Study Benefits:
Learn the Number of Total Potential Customers in Market
Learn the Typical Company / Customer Profile
Learn the Total Annual Sales for Market
Learn the Geographic Location of Customers Within Market
Learn the Commonalities among Typical Customers
Learn the Number of Companies / Products Available in Market
Learn the Current Market Characteristics
Learn the Current Influences on Market
Learn the Decision Maker + Influencer
Learn the Knowledge of Pain
Learn the Market Trends
Learn your Current Market Lifecycle Stage
Learn Suggested Positioning Approach
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