Market Size Study

Your positioning strategy is one of the most important strategic marketing decisions you’ll make. It’s the foundation for your brand strategy and serves as your compass for all your marketing and sales activity over the years. Competitive positioning is all about defining how you’ll differentiate your offering and create value for your market. It’s about carving out a spot in the competitive landscape and focusing your company/product/service to deliver on that strategy. Your ultimate goal is to win mindshare in the market — to be known as a “certain something” in the market’s mind.

The first step is to evaluate the total market size and opportunity. Market data (including industry reports, external market data, and your own experience with the market) will help you outline the total number of potential customers in the market as well as the total potential sales in the market. Xsite will start developing your positioning strategy, begin researching your market to create a market profile: Learn is the size of your market; To whom are you selling; What does a typical customer look like and more.

Study Benefits:

Learn the Number of Total Potential Customers in Market
Learn the Typical Company / Customer Profile
Learn the Total Annual Sales for Market
Learn the Geographic Location of Customers Within Market
Learn the Commonalities among Typical Customers
Learn the Number of Companies / Products Available in Market

Study Includes:

One Product Target Market
One Product Line
One Product