Distribution Channel Structure Bundle

How well do you truly understand the needs of your end-users and how your product helps them; How much guidance and one-on-one do the end-users need during the sales process; Do your users need to purchase other products or services to be used in conjunction with yours; What kind of training and service do your end-users need? How frequently do they need that support; How much control do you need over the delivery and servicing of your product;

Now it’s time to review channel types. If you’re a service provider, it’s typically pretty straightforward – you either sell direct or through an agent or partner. Manufacturers, of both business and consumer products, have many options.

If you’ve identified a new channel to pursue, take a moment to project the revenue the channel could potentially generate. This is a rough estimate, but it will help you gauge how impactful the new channel could be and help you prioritise your channel activities.

Study Benefits:

– Learn the End-Users Channel Needs
– Learn the End-Users Channel Expectations
– Learn the Channel Important Elements
– Learn the Distribution Channel Goals
– Learn the Distribution Channel Types
– Learn Selected Distribution Channel Types
– Learn Examples in your Industry of Chosen Types
– Learn Vertical vs Horizontal Distribution Strategy
– Learn the Revenue the Channel Could Potentially Generate
– Learn the Number of Channel Partners in months 1-3, 4-6, 7-9, 10-12
– Learn an Average per-unit Revenue when Selling to an Average Channel Partner
– Learn the number of Units an Average Channel Partner Could Sell per Month

Study Includes:

– Single New Distribution Channel Study
– Single Existing Distribution Channel Study