Channel Pricing Strategy Bundle

If you have multiple channels, it’s a good idea to carefully map out the price for each step in your channel and include a fair profit for each type of partner. Then compare the price that the end-user will pay; if a customer can buy from one channel at a lower price than from another, your partners will rightfully have concerns. Pricing conflict is common, and it can jeopardise your entire distribution strategy, so do your best to map out the price at each step and develop the best solution possible.

In the first phase, Xsite team will outline potential challenges and solutions to your distribution channel.

In the second phase, we will determine how you’ll markup your prices at each step in your distribution channels until your product or service reaches the end-user. Reviewing prices and markups at each step to see what happens to the price for the end-user. As well as tie your price to your value proposition, evaluate the market and your competitors’ prices, and determine your price floor.

In the second phase, we will finalise your inputs, to determine your channel pricing structure. Then we define all cost of goods and desired profit margin. As well as enter different suggested retail prices to see if we’re undercutting any of your suggested channel prices.

Study Benefits:

Learn Channel Market Penetration Method
Learn Potential Challenges to Your Distribution Channel
Learn Potential Solutions to Your Distribution Channel
Learn the Market and Your Competitors’ Prices
Learn Your Price Floor
Learn Price Markups at Each Step
Learn the Finalised Your Inputs
Learn the Cost of Goods Data
Learn the Desired Profit Margin
Learn the Suggested Channel Pricing

Study Includes:

Single Channel Pricing Conflict Plan
Single Channel Markup Plan
Single Channel Pricing Plan