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Brand Positioning Statement


Your brand positioning statement should succinctly capture the essence of your brand. Consider the elements of your brand strategy: Your value proposition; Your brand pillars; Your brand means; Your market segments’ greatest pains; Your brand’s human personality traits; Your brand promise; The experience your brand delivers.

The goal for your positioning statement is to create a clear, concise, meaningful statement. The essence of this statement is going to be used throughout your materials, so it may take time to get it right. Your 25-word positioning pitch should contain: Your company/product/service name; What you do; For whom (referring to your customers); One or two of the most important reasons customers buy from you.

Xsite team accepts the challenge to fit all this into one or two succinct sentences, going through multiple iterations, and wordsmith to eliminate each unnecessary word. The 25-word positioning statement is the most difficult of the three different-length statements to write. We make sure you get it right.

Service Benefits:

Learn the Brand Positioning Statement Brainstorm Results
Learn the 25-Word Brand Positioning Statement Evaluation Criteria
Learn the 25-Word Brand Positioning Statement by Criteria
Learn the 25-Word Brand Positioning Statement

Service Includes:

One 25-Words Brand Positioning Statement


» Action-1: Wordsmith your 25-Word Brand Positioning Statement
» Action-2: Defining your 25-Word Brand Positioning Statement Evaluation Criteria
» Action-3: Evaluating your 25-Word Brand Positioning Statement by Criteria
» Action-4: Finalising your 25-Word Brand Positioning Statement




1 Week




In order to purchase the Brand Positioning Statement, you must first complete your Brand Meaning Strategy.


For more information and/or additional questions please visit our Case Studies page, get in touch by email at or a phone +35799891101, or by using a contact form on our get in touch page.


The delivery takes 5 working days (per statement). The final deliverable is about 10+ pages long, smartly structured, creatively designed, visually appealing PDF document ready for presentation to stakeholders, partners, colleagues, associate or team members. After completion the statement document will be sent to your email as well as be available for download from your user account at


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