Brand Personality Study

Adding human personality traits to your brand will help crystallise the experience you want to deliver. You’ll be able to use them as a check and balance mechanism for your campaign creative and messaging, to create a memorable experience. Human personality traits are a powerful element that can help you win the mindshare you want to own.

Xsite team will review your brand pillars, your brand means, and any potential brand themes you want to explore thinking about your brand as if it were a person. Identify five human traits that describe the way you want the market to view your brand. These traits make up your “brand personality” and they should be consistent with your value proposition, the emotional benefits of your brand, and the three things your brand means (all of which should be tightly aligned).

Study Benefits:

Learn High-Level Personality Category
Learn Values of your Brand
Learn Strengths of your Brand
Learn Unique Attributes of your Brand
Learn the 5 Human Traits of your Brand

Study Includes:

Single Brand Study