Brand Foundation Study
Since a brand creates an experience, you can brand almost anything – a concept, an action, a product, a service or a company. The first step in defining your brand strategy is to define the type of brand you’re building: an individual product or service brand, a company brand, a family brand or an idea brand.
Xsite team will align your brand with the high-level method in which your brand delivers value to the marketplace, and identify the theme for your brand – for example, whether it’s innovative, creative, cool, authoritative, essential, supportive, friendly, warm, caring, kind, gentle, matter-of-fact, competitive, aggressive, comforting or blunt.
Learn the Brand Type to Use
Learn the Primary Value Proposition
Learn the Secondary Value Proposition
Learn the Brand Themes to Explore
Single Brand Study
» Action-1: Choosing Brand Type to Use
» Action-2: Confirming Primary Value Proposition
» Action-3: Confirming Secondary Value Proposition
» Action-4: Identifying Brand Themes to Explore
The delivery takes 1 Week (per study). The final deliverable is about 10+ pages long, smartly structured, creatively designed, visually appealing PDF document ready for presentation to stakeholders, partners, colleagues, associates, or team members. After completing the study document will be sent to your email as well as be available for download from your user account at Xsite.com.cy.