Kefi Flavours is a tobacco manufacturing company that has recently moved to Cyprus pursuing the intention to manufacture and launch a brand new product line to be distributed in the European market. Lack of knowledge in marketing combined with the presence of ambitions in business made up the essence of our synergy. Initially having limited to the package design only clients subsequently followed our advice allowing us to connect with the challenge directly.
The first mission was to resurrect the brand starting with interviewing the founder and CEO of the company; the next phase was to outline the brand character by defining its purpose, vision, mission and want by extracting insight from the information provided on the interview; the final step was to translate the brand character into the required brand personality by choosing its values, interests, strengths, attributes, archetype and uniqueness statement.
Cover Page
Cover Page
CEO Interview
CEO Interview
Brand Purpose
Brand Purpose
Vision Statement
Vision Statement
Mission Statement
Mission Statement
Brand Want
Brand Want
Brand Values
Brand Values
Brand Strength
Brand Strength
Brand Archetype
Brand Archetype
Uniqueness Statement
Uniqueness Statement
The second mission was to develop a visual identity system starting with identifying a concept that conveys the brand message, it was an enduring procedure that had successfully ended up with the clear-cut concept; the second phase was all about finding correct typography, colours and “K” silhouette mix and match creative play; the last phase was to design corporate identity items: Business Cards, Letterheads, Envelopes.
Tasting p2
Exploration (1)
Tasting p1
Exploration (2)
Exploring p1
Direction (1)
Exploring p2
Direction (2)
Exploring p3
Direction (3)
Logo Sketch
Emblem (sketching)
Logo Illustration
Emblem (illustrating)
Logo Fill
Emblem (filling)
B/W Outline vs Volume Test
Emblem (testing)
Confirming Emblem
Emblem (selected)
Confirming Typography
Typography (selected)
Confirming Colours
Colours (selected)
Final Logo v1
Final Logo (dark)
Final Logo v2
Final Logo (light)
Final Logo v2
Final Logo (image)
Identity p1
Identity (1)
Identity p2
Identity (2)
The third mission was to design a product line; It was a specially challenging case the authorities banned the use of fruit names and images in the design; Experimenting with different ideas we have ended up creating our own unique names-code-system; Which in the process served to be used as mini logos of the individual product; In the next step we have prepared three different package design (250gr, 500gr, 100gr); Finally we have moved to the actual labelling and designing.
Naming (1)
Naming (1)
Naming (2)
Naming (2)
Classic Product Line 24 Flavour Name Logos
Classic Product Line 24 Flavour Name Logos
Kefi Flavours Packing Design
Kefi Flavours Packing Design
F01-Apple
Apple
F02_Double_Apple
Double Apple
F03_Blueberry
Blueberry
F04_Lemon
Lemon
F05_Orange
Orange
F06_Grape
Grape
F07_Peach
Peach
F08_Passion_Fruit
Passion Fruit
F09_Mango
Mango
F10_Raspberry
Raspberry
F11_Pineapple
Pineapple
F12_Watermelon
Watermelon
F13_Melon
Melon
F14_Kiwi
Kiwi
F15_Apricot
Apricot
F16_Mint
Mint
F17_Strawberry
Strawberry
F18_Banana
Banana
F19_Cherry
Cherry
F20_Acai
Acai
F21_Coconut
Coconut
F22_Pomegranate
Pomegranate
F23_Guava
Guava
F24_Mix
Mix
Product Design Preview (1)
Product Design Preview (1)
Product Design Preview (2)
Product Design Preview (2)
Product Design Preview (3)
Product Design Preview (3)
The fourth mission was to develop various marketing materials for the exhibition in Germany. The main challenge was to communicate the brand message to the selected target audience through design and materials. The main item on fire was the brochure; Apart from it we have designed a few outdoor banners and billboards and a set of promotional freebies including the bracelets and T-Shirts.
Kefi_Case_Brochure_Screen_1
Kefi_Case_Brochure_Screen_2
Kefi_Case_Brochure_Screen_3
Kefi_Case_Brochure_Screen_4
Kefi_Case_Brochure_Screen_5
Kefi_Case_Brochure_Screen_6
Kefi_Case_Brochure_Screen_7
Kefi_Case_Brochure_Screen_8
Kefi_Case_Brochure_Screen_9
Kefi_Case_Outdoor_Screen_1
Kefi_Case_Outdoor_Screen_4
Kefi_Case_Outdoor_Screen_3
Kefi_Case_Outdoor_Screen_2
Finally, the fifths and last mission were to build a single page website for distributors. Starting with a design of a new structure we moved to website content; then have implemented the features and development of the pages; lastly, the website was cross-device and cross-browser optimised and connected to various analytics platforms including google.
– Mr. Nassim Gabris
Our purpose is to give you the best natural taste you would expect from Premium Grade Tobacco by the many flavours KEFIi has to offer. We aim to design flavours that make people happy. We want to renovate the process of producing Tobacco products to a fundamentally new level. Kefi Method. Our mission is to provide consumers around the world with premium grade tobacco of delicious & unique flavours of different cultures. Kefi is unique. When it comes to our flavours our knowledge is encyclopaedic. We use all the key chemical compounds needed to give you the most superb tasting.
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Account Manager
Project Manager
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Web Developer
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Art Director
Creative Director
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Graphic Designer
We’re a team of creatives who are xsited to help you build your next online business with convenience and efficiency. We are best at handling difficult situations with ease, don’t hesitate to contact us, xxx.