Make a web presence for a new consulting company
Despite the fact that the main scope of a client was the website, the website wasn’t the main challenge. After spending over 30 years in a corporate environment owners had ended up having ultimate expertise and an absolute lack of vision. The major challenge was to resurrect the passion and identify the purpose beyond making money.
Problem 1 - Lack of a Brand Strategy 0%
Problem 2 - Lack of an Identity System 0%
Problem 3 - Lack of a Marketing Plan 0%
The first mission was to resurrect the brand starting with interviewing the founder and CEO of the company; the next phase was to outline the brand character by defining its purpose, vision, mission and want by extracting insight from the information provided on the interview; the final step was to translate the brand character into the required brand personality by choosing its values, interests, strengths, attributes, archetype and uniqueness statement.
Solution 1.1 - Founders Interview
Solution 1.2 - Brand Character
Solution 1.3 - Brand Personality
Brand Unique Attributes
The second mission was to develop a visual identity system starting with identifying a concept that conveys the brand message, it was an enduring procedure that had successfully ended up with the clear-cut concept; the second phase was all about finding correct typography, colours and “ANT” silhouette mix and match creative play; the last phase was to design corporate identity items: Business Cards, Letterheads, Envelopes, Stamps and Email Signatures.
Solution 2.1 - Finding the Concept
Solution 2.2 - Identity System Design
Solution 2.3 - Corporate Identity Design
The third and last mission was to build a corporate website starting with a design of a new structure; in the second phase we moved to website pages and content copywriting, graphic design and illustration; in the next phase we have implemented the features and development of the pages; lastly, the website was cross-device and cross-browser optimised and connected to various analytics platforms including google.
Solution 3.1 - Website Structure Development
Solution 3.2 - Website Pages & Content Design
Solution 3.3 - Website Pages & Features Development
Solution 3.4 - Website Analytics & Optimisation
"Thank you xsite for bold approach, sophisticated project governance and creative spirit.
– Mr. Kyriakos Antzoulis
As a result of the construction boom in Dubai, he led the company’s growth from a small presence in Dubai to one of the largest and most successful organizations in the Middle East. Among his many accomplishments at Wade Adams was the rightsizing and restructuring of the group following the 2008 global economic turndown. Following 35 years of experience working for individual construction groups, Mr. Kyriakos Antzoulis decided to establish his own organization to share his accumulated wisdom and collected knowledge with aspiring construction industry leaders.
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