Despite the fact that the main scope of a client was the website, the website wasn’t the main challenge. After spending over 30 years in a corporate environment owners had ended up having ultimate expertise and an absolute lack of vision. The major challenge was to resurrect the passion and identify the purpose beyond making money.
The first mission was to resurrect the brand starting with interviewing the founder and CEO of the company; the next phase was to outline the brand character by defining its purpose, vision, mission and want by extracting insight from the information provided on the interview; the final step was to translate the brand character into the required brand personality by choosing its values, interests, strengths, attributes, archetype and uniqueness statement.
CEO Interview
CEO Interview
Brand Purpose
Brand Purpose
Vision Statement
Vision Statement
Mission Statement
Mission Statement
Brand WANT
Brand WANT
Brand Values
Brand Values
Brand Interests
Brand Interests
Brand Strength
Brand Strength
Brand Unique Attributes
Brand Unique Attributes
Brand Archetype
Brand Archetype
Uniqueness Statement
Uniqueness Statement
The second mission was to develop a visual identity system starting with identifying a concept that conveys the brand message, it was an enduring procedure that had successfully ended up with the clear-cut concept; the second phase was all about finding correct typography, colours and “ANT” silhouette mix and match creative play; the last phase was to design corporate identity items: Business Cards, Letterheads, Envelopes, Stamps and Email Signatures.
Direction One
Direction
Exploration
Exploration
Exploration
Exploration
Direction Two
Direction Two
Exploration
Exploration
Exploration
Exploration
Exploration
Exploration
Exploration
Exploration
Typography
Typography
Colours
Colours
Foundation
Foundation
Sketching
Sketching
Sketching
Sketching
Vectors
Vectors
Logo
Logo
Business Cards
Business Cards
Corporate Identity
Corporate Identity
The third and last mission was to build a corporate website starting with a design of a new structure; in the second phase we moved to website pages and content copywriting, graphic design and illustration; in the next phase we have implemented the features and development of the pages; lastly, the website was cross-device and cross-browser optimised and connected to various analytics platforms including google.
– Mr. Kyriakos Antzoulis
As a result of the construction boom in Dubai, he led the company’s growth from a small presence in Dubai to one of the largest and most successful organizations in the Middle East. Among his many accomplishments at Wade Adams was the rightsizing and restructuring of the group following the 2008 global economic turndown. Following 35 years of experience working for individual construction groups, Mr. Kyriakos Antzoulis decided to establish his own organization to share his accumulated wisdom and collected knowledge with aspiring construction industry leaders.
Project automation
Creative talents
Project resources
Creative tools
Project collaboration
Project Management
Account Manager
Project Manager
Web Development
Web Developer
Art Direction
Art Director
Creative Director
Creative Design
Graphic Designer
We’re a team of creatives who are xsited to help you build your next online business with convenience and efficiency. We are best at handling difficult situations with ease, don’t hesitate to contact us, xxx.